1. Use Facebook as an extension of your marketing initiatives.
a. Have your Facebook URL on all traditional print media / campaigns.
2. The About, Mission, and Company Description sections are pulled from your Facebook page as SEO elements.
a. SEO Title = Your Facebook page name.
b. Description = Facebook page name + the About section of your page.
c. H1 = Your Facebook page name.
3. Include your Address, City, State, and Zip if you wish to show up for local searches.
4. List your companies products using the product name and full description to show up for product searches.
5. Backlinks
a. The more inbound links you have to your page, the more authoritative Google thinks your page is.
b. Always include links to your Facebook page from your other marketing channels, like your website, blogs, and LinkedIn profile.
Contact Us now for more information about our Search Engine Optimization Services.
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Showing posts with label Title Tags. Show all posts
Showing posts with label Title Tags. Show all posts
Thursday, February 21, 2013
Friday, February 15, 2013
SEO Tip of the Day
Title Tags and Attributes
Title Tags are located in the <head> section and have 4 purposes:1. Let search engine spiders and humans alike know what the page is about.
2. Provide a title for browser tabs.
3. Provide a title for when the site is added to "Favorites".
4. Displays in the search engine results as the link to the site you’re (potentially) looking for.
Title Attributes are located within the <body> and have 3 purposes:
1. Provide additional information about an element on a page.
2. The content of the title attribute will usually show up as a "tooltip" when hovering your mouse over it.
3. Title Attributes are spoken by Screen Reading Software (JAWS, Orca, BrlTTY) when no explicit label is set in form elements (they are also a level 2 requirement for WCAG compliance).
The attribute was used solely within links in the previous releases of HTML and pages would not validate if it was included anywhere else in your code, with the release of HTML5, the title attribute can now be used most anywhere and not affect validation.
Final Thoughts:
The title tag as well as the attribute are supported by all major browsers, give humans and spiders a description of what to expect, and should be used in all of your SEO/SEM endeavors.
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