1. Use Facebook as an extension of your marketing initiatives.
a. Have your Facebook URL on all traditional print media / campaigns.
2. The About, Mission, and Company Description sections are pulled from your Facebook page as SEO elements.
a. SEO Title = Your Facebook page name.
b. Description = Facebook page name + the About section of your page.
c. H1 = Your Facebook page name.
3. Include your Address, City, State, and Zip if you wish to show up for local searches.
4. List your companies products using the product name and full description to show up for product searches.
5. Backlinks
a. The more inbound links you have to your page, the more authoritative Google thinks your page is.
b. Always include links to your Facebook page from your other marketing channels, like your website, blogs, and LinkedIn profile.
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