SEO Tip of the Day

White Hat Method
improve the usability of a site, create great content,  write good code.

Black Hat Method 
in pursuit of higher rankings  participate in link schemes, keyword or key phrase stuffing and violate Google’s existing quality guidelines.

For Google Best Practices, click on the links below:

Google’s General Guidelines

Google’s Webmaster Guidelines

Google’s Search Engine Optimization Starter Guide (PDF)